10 features to highlight when selling your home
One positive consequence of the financial crash in 2008 is that buyers have steadily become more knowledgeable
and more value conscious.
“However, this means that sellers now need to be more informed and more focused on the people most likely to
buy their home and better able to tailor the price and marketing of their properties so that it really stands
out to their target audience,” says Berry Everitt, CEO of the Chas Everitt International property group.
He says it could be a daunting prospect for many sellers, except for the fact that they can quickly tap into all
the knowledge they need by working with a qualified, experienced estate agent.
“We call that ‘getting bright on your side’ and it means having access to a true property professional who
understands your market, knows exactly how to showcase your home to those most likely to buy it, and can provide
the latest pricing information for your area, as well as exposure on the best national and international real
estate marketing platforms,” says Everitt.
According to Everitt, the 10 most important features to highlight to potential buyers of your home include:
1. Central location
Many potential buyers these days are trying to cut down on commuting, so if your home is centrally located
close to offices and shops or is well served by public transport, don’t forget to say so.
Even a position on a busy road can be an advantage to the right kind of buyer, such as a home business owner
or a doctor, lawyer or accountant looking for a new location for their practice, especially if there are
large grounds that can accommodate patient or client parking.
2. Security system
Whether you live in a suburb or a gated estate, prospective buyers will all be interested in what security
measures you have in place, so don’t forget to note items such as automated garage doors, electric fencing,
a CCTV system, electronic beams, and motion-sensitive lights or alarms.
3. Proximity to schools
Schools are a major issue for most parents these days, and will be a draw card for many potential buyers ,provided
of course that your home has the space to accommodate a family.
If the property is close to a university, college and shops or a large local employer, you should also highlight
that.
4. Eco-friendly features
Eco-friendly features such as a solar geyser or heat pump, rainwater tanks, a pre-paid electricity meter and LED
light fittings are gaining importance. These will especially appeal to young buyers who are increasingly
environmentally conscious, as well as retirees looking to save on electricity bills.
5. Technology-friendly
Properties with features such as a smart home security system or a fast fibre-optic internet connection will
of course attract young buyers, but are also likely to appeal to families and those who run home-based online
businesses.
6. New kitchen
Modern finishes are attractive, especially for families who spend a lot of time at home or anyone who loves to cook.
7. Floorplans
This will really appeal to those buyers who follow the latest home design trends, but will also help anyone
who comes to view your property to feel “at home” and immediately start envisaging how they could live there.
8. Entertainment area
Entertainment areas will entice those who love to socialise with family and friends on weekends and holidays.
Many young professionals and families will appreciate an attractive braai area, lapa, pool, or even a large,
open-plan living room that gives them space to entertain.
9. Great view
If you are lucky enough to have a great view, it is likely to have a universal appeal, so make the most of it,
especially on show days and during viewings. Open the curtains that show it off, or set up an al fresco table
on the patio or balcony that provides the best vista.
10. Garden
This will really appeal to those looking for a more outdoor space, or to those with a “green thumb” who are
looking for space to grow their own vegetables, herbs and spices. However, you must make sure your oasis is
water wise.
Source: Property24
